If you’re a business owner, you understand the importance of online reviews. Reviews are a powerful tool for businesses of all sizes to attract customers and generate revenue.
People trust online reviews just as much as they trust recommendations from friends and family.
In this article, we will explore Yelp vs Google Reviews to help you decide which platform is better for your business.
Why Reviews Matter for Business?
Before we dive into Yelp and Google Reviews, let’s discuss why reviews are important for a business. There are three primary reasons why online reviews are beneficial for businesses:
1. A Ranking Factor in Search Engines
Google frequently uses reviews as a ranking factor for local search results. Positive reviews from customers can improve your ranking on search engines, making it easier for potential customers to find your business.
The more reviews your business has, the more frequently it will show up in search results.
2. Social Proof
Social proof is the concept that people are more likely to make a decision if they see that others have made the same decision before them.
Positive reviews act as social proof, showing potential customers that your business is reputable and trustworthy.
3. Customer Feedback
Online reviews provide businesses with valuable feedback from customers. Customer feedback can help businesses improve their products or services and identify areas for growth.
It’s important to respond to both positive and negative reviews to show that your business values customer feedback.
What Is Yelp?
Yelp is an online review site that helps people find local businesses. Yelp was founded in 2004, and it currently has over 178 million reviews. Yelp’s review system allows customers to leave a 1–5 star rating along with a written review.
1. Review System
Yelp’s review system is based on a 5-star rating system. Customers can leave a rating of 1–5 stars along with a written review. It offers a feature called “Yelp Elite,” where the most active and influential reviewers receive special perks and recognition.
2. Yelp Advertising
Yelp offers advertising options for businesses, including sponsored listings, enhanced profiles, and targeted ads. These advertising options can help businesses increase their visibility on Yelp and attract more customers.
3. Impact on Local Businesses
Yelp has a significant impact on local businesses, especially those in the hospitality industry.
According to a study by Harvard Business School, a one-star increase in a business’s Yelp rating can lead to a 5-9% increase in revenue.
Yelp is an important platform for businesses to attract customers and build their online reputation.
What Are Google Reviews?
Google Reviews is Google’s review platform for businesses. Google Reviews appear on a business’s Google My Business listing and are one of the most reliable sources of information about a business.
1. Review System
Google Reviews is based on a 5-star rating system, just like Yelp. Customers can leave a rating of 1–5 stars along with a written review.
Google Reviews are integrated with Google Maps, making it easy for customers to find businesses in their local area.
2. Google My Business Listing
A Google My Business listing is a business profile that appears on Google Maps and in search results.
A Google My Business listing provides essential information about a business, including its address, phone number, website, hours of operation, and reviews.
3. Google Advertising
Google offers advertising options for businesses, including Google Ads and Google Local Services Ads. These advertising options can help businesses increase their visibility on Google and attract more customers.
Yelp vs Google Reviews: Which Is Better for Your Business?
Now, let’s compare Yelp and Google Reviews to determine which platform is better for your business.
Why Businesses Need to Focus on Google Reviews?
Google is the leading search engine, and most people trust Google reviews.
According to a survey conducted by BrightLocal, 91% of 18-34-year-olds trust online reviews as much as personal recommendations from friends and family.
Therefore, businesses need to focus on building their Google reviews.
Why Yelp Reviews Are Still Important?
While Google reviews may be more popular, Yelp still has a significant user base. Yelp has over 171 million unique visitors per month, and it’s an essential platform to attract customers for businesses in the hospitality industry.
According to a Nielsen study, Yelp users are more likely to purchase from a business with a higher rating.
Differences between Yelp and Google Reviews
The primary difference between Yelp and Google Reviews is their user base. Yelp is more popular among users who are looking for restaurants and other businesses in the hospitality industry, while Google is popular across all industries.
Additionally, Yelp’s review system is built for community engagement, while Google Reviews is integrated with Google Maps.
How to Get More Yelp Reviews for Your Business?
Getting more reviews for your business can be challenging, but it’s essential for building your online reputation.
Here are some strategies to encourage customers to leave a review:
1. Asking Customers to Leave Reviews
Ask your customers to leave a review after they’ve had a positive experience with your business. Include a reminder on your website, in your email signature, or on your receipts.
2. Creating a Review Strategy
Create a strategy for generating more reviews for your business. This could include asking customers to leave a review on a specific platform or offering incentives for leaving a review.
3. Incentivizing Customers to Leave Reviews
Offer incentives to customers who leave a review, such as a discount on their next purchase or entry into a giveaway. Make sure that the incentives are in line with your business’s values.
The Impact of Positive and Negative Reviews
Positive reviews can have a significant impact on your business, but negative reviews can hurt your online reputation. Here’s what you need to know about positive and negative reviews:
1. The Power of Positive Reviews
Positive reviews can improve your online reputation and attract new customers.
A study by Dimensional Research found that 90% of customers say that positive online reviews influence their buying decisions.
2. The Effects of Negative Reviews
Negative reviews can damage your online reputation and turn potential customers away from your business.
A study by BrightLocal found that 86% of customers would hesitate to purchase from a business with negative online reviews.
3. How to Handle Negative Reviews?
It’s essential to respond to negative reviews and address the customer’s concerns. Apologize for the negative experience and offer to make it right.
Responding to negative reviews shows that your business values customer feedback and is willing to make improvements. Overall, both Yelp and Google reviews are essential for local businesses.
However, in terms of review platform popularity, Google is the leading search engine, and most people trust Google reviews.
Businesses should focus on building their Google reviews, but Yelp reviews are still important, especially for businesses in the hospitality industry.
Positive reviews on either platform can have a significant impact on potential customers. Therefore, encouraging customers to leave a review on either Yelp or Google can increase the online visibility and reputation of their business.
Well, folks, it’s time to come to a conclusion about Yelp vs Google reviews.
First of all, even if your business doesn’t have a Yelp account, don’t fret. Reviews from customers on either platform are equally important. However, if you want to tap into the Yelpers of the future, you’ll need a Yelp account.
On the other hand, anyone with a Google account can use Google reviews to share their experiences. When it comes to business information, both platforms are helpful, but Google reviews can give you more in terms of SEO points.
Plus, let’s face it, people tend to trust Google reviews more because, well, Google might be ruling the world soon. Reviews are vital in today’s digital age, and customers are more likely to leave a Google review since it’s a part of their daily routine.
Unlike Yelp, Google allows you to easily remove reviews that are not relevant or appropriate, and that’s great for maintaining customer satisfaction.
Plus, Yelp loves to scare anyone who has ever tried to research small businesses by reminding them of misleading reviews on their platform. So, in conclusion, use both platforms wisely and always take reviews with a grain of salt.