Why Am I Losing Followers on Instagram?

why am I losing followers on instagram

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Instagram is one of the most popular social media platforms out there, but many people have been struggling to keep gaining and retaining followers.

One of the biggest reasons why people keep losing followers is due to a lack of interesting and engaging post content.

To prevent this, it’s important to curate your Instagram feed with high-quality photos and videos, as well as use Instagram stories to further engage your audience.

Additionally, Instagram marketing can be used to reach potential followers through sponsored ads and collaborations with other Instagram influencers.

Another factor that can make it hard to keep followers is the Instagram algorithm, which prioritizes engaging posts and ignores those that don’t generate a lot of interaction.

To counteract this, Instagram captions that encourage engagement can help improve your overall Instagram growth. By implementing these tips, you can increase your chances of keeping your followers and growing your Instagram audience.

Now let’s have a glance at the different reasons why you may be losing followers on Instagram. We will also have a look at the solutions to fix these problems.


Why Am I Losing Followers on Instagram?

1. Paid-For Instagram Followers

If you’re looking to grow your Instagram following quickly, you may be tempted to buy followers. However, these fake followers and likes will not engage with your content, resulting in decreased visibility on the Explore and Home pages.

This makes it more difficult for real people to discover and interact with your profile. Therefore, it’s important to create meaningful content and invest time in building a genuine audience.

The Fix

Do you know the cost of buying followers? It’s more than just wasting your money. Buying followers can have serious consequences on your account, making it appear unauthentic and fake.

Following ‘the shortcut’ to success won’t get you any meaningful results in the end. So, if you’re currently buying Instagram followers, stop now—not only to save money, but to ultimately build a secure foundation for your brand’s online presence.

To do so, review the list of accounts following you and get rid of any fake ones. Don’t undermine your online efforts by falling back into bad habits. The hard work pays off eventually; don’t be tempted by short term vanity metrics!

2. Instagram Has Been Removing Bot Accounts

Instagram is constantly cleaning up the platform by removing fake or bot accounts. This helps maintain a high-quality environment that only consists of genuine, active users who add something valuable to the experience.

If you’ve noticed your follower count dropping, it most likely means that Instagram has been cleaning up and this change is out of your control.

This happens every few months in order to keep the platform clean, and don’t worry—these fake followers didn’t do anything for your profile or engagement rate anyway!

You’re better off with a higher engagement rate that is more authentic and valuable.

The Fix

If you’re concerned about the number of followers you have, focus on producing quality content that will attract other users who will follow your account. With this strategy, you will be able to make up for any lost followers quickly.

If you want to increase the number of followers on your Instagram account, don’t use any apps or services that promise quick results.

You will have wasted your money because these followers won’t be real and Instagram will eventually delete them. Worse yet, your account could be banned for violating Instagram’s guidelines.

3. Due to Automated Likes and Comments

If you automate your likes, comments, and direct messages on Instagram, your followers may feel like they’re not getting genuine engagement from you.

This can harm the trust between you and your audience, meaning that they are more likely to unfollow you. Trust is an essential part of building relationships on social media.

Automated bots are not allowed on Instagram. You can get into trouble if you use them to comment on or like posts. It’s best to use a legitimate tool for engagement.

This way, you can make real connections with your audience instead of using fake activities.

The Fix

If you want to increase your followers, the best way is to have real engagement with your community. Take the time to read their captions, like their photos, and leave thoughtful comments—it shows them that you care!

Look for tools that can help make this more manageable.

4. Your Profile Seems Confusing

Your profile should make it easy to understand who you are and what you offer. If someone checks out your profile but isn’t sure what to think of it, that means it’s not communicating enough information clearly enough.

Make sure your profile is informative so visitors get the best sense of who you are and what value you offer.

There are a number of things you can take care of:

  • Ensure that your profile photo expresses who you are and accurately represents your brand or identity.
  • Write a clear and concise bio that explains who you are, what you do, and how you can benefit your followers.
  • Make sure your profile looks trustworthy, professional, and engaging to make a lasting impression on new visitors.
  • Use language in your bio that emphasizes the value of your services or products and makes it easier for users to connect with you.
  • Include links to relevant websites and contact information so potential customers can easily get in touch with you.
  • Regularly review and update your bio to ensure it is up-to-date and reflects changes in your business.

There are tons of accounts like yours, so make sure your profile is clear. People need to know who you are and why they should follow you. Also, look at the last nine posts. Do they have something in common?

It’s important that the content you post stays related to one topic. If it’s all over the place, people won’t be too interested in following you.

The Fix

It’s important to review your Instagram profile to make sure it conveys a clear message.

  • First, use a personal photo or logo for your profile picture to create credibility and trust.
  • Next, write a brief introduction about yourself or your brand in the bio section.
  • Finally, focus on one or two themes when creating content and avoid posting anything that doesn’t fit in with those topics, as this could be confusing to existing and potential followers.


5. Your Instagram Niche Is in Its Decline Phase

If you haven’t been shadowbanned or used unethical tactics to grow your following, then it could be that your chosen niche of content is currently experiencing a decrease in relevance.

This means that fewer people are engaging with the content, resulting in any potential follower growth being stunted. Niches are often in a state of decline, meaning that people become less passionate about the topic and lose interest.

This causes content creators to have fewer followers, which oftentimes leads to them quitting the niche for better opportunities elsewhere. As a result, the niche’s audience and accounts tend to dwindle over time.

So, if you’re looking for long-term success with a product or piece of content, it’s best to focus on niches in the introduction phase. There is less competition, and you can build trust with the community more easily.

It’s still possible to find success in growing niches, but the most unique and high-quality content will be favored. Starting an account in a mature or declining niche will likely not lead to any significant, profitable growth.

To find out if your niche is weakening, check if the most popular accounts in your niche are not getting new followers. If they aren’t, then it’s a sign your niche is declining, and you’ll struggle to gain followers.

But if they’re doing fine, there may be another reason why your numbers are dropping.

The Fix

If you’re stuck in a declining niche, the best way to find growth is to try something new. To do this, you’ll need to find a niche that interests you and isn’t already oversaturated.

Make sure you have the skills and resources to create interesting and unique content related to that topic so that you can stand out and attract more followers.

6. A Confusing Brand Image

It’s important that your Instagram profile shows exactly what your business is about and why people should follow you. If there’s confusion about what you do or who you are, people won’t be interested in following you.

Make sure to make it clear what your unique selling proposition is so that people understand why they should choose your brand and stick around.

The Fix

If you want to make your Instagram account stand out, you should plan and curate the content you share.

Put some time into making a strategy that outlines the kind of content you’ll post, the colors you use, any hashtags or emojis, and the language you use. This will help make your account interesting and engaging for your followers.

7. Due to Inconsistency

Posting on Instagram regularly is key to gaining and keeping followers. If you don’t post often enough, people won’t be able to engage with your content, which can make it hard to build relationships.

You also need to be careful about how often you post. If it’s too much or very different from what you usually do, the algorithm might not show your posts to your followers.

The Fix

To keep your audience engaged and make sure they know what to expect, it’s important to have a consistent posting schedule. Most businesses post 1.56 times per day on Instagram, and 67% of users visit daily.

For the best results, post when your audience is most active – usually around midday throughout the week—though this can vary depending on your followers, industry, and time zone.

Use Instagram Insights to learn when your account gets the most engagement, and keep experimenting to find what works best for you.


8. Poor-Quality Content

To succeed on Instagram, your content needs to be of high quality. This means you need clear and well-composed visuals that stand out from the millions of other posts on the platform.

If you don’t have a great camera, consider investing in one or taking an online course to learn how to properly edit your photos. By producing stunning visuals, you’ll stand out from the crowd and be more successful on Instagram.

If you want to gain more followers on Instagram, it isn’t enough to just post amazing photos.

You should also use the caption space to tell a story that your followers can relate to, and make sure that whatever you share is relevant and valuable for them.

Quality content is essential when it comes to increasing your reach, so don’t post anything if you think it won’t benefit your followers in any way.

The Fix

To make your content more engaging, consider taking a photography course and learning Photoshop for better photo editing.

Additionally, you should create a plan that outlines your Instagram strategy and write captions with an informative tone. This will help you create high-quality content that inspires your audience.

9. If Your Audience’s Tastes Have Changed but Your Account Hasn’t

Your followers may be dropping if your content has not kept up with the changing interests of your audience.

People follow an account because they find the content interesting, but over time, they may become bored of it or find other accounts that offer similar content. This could lead to a decrease in followers.

The Fix 

To regain your audience’s attention, you need to switch up your content. Experiment with new types of posts that still feel like they come from you.

That way, you may be able to re-engage the people who were following you and bring in a whole new group of people.

10. If You Steal Pictures, Videos, or Texts

It is never a good idea to take someone else’s content and pass it off as your own. Other users and Instagram itself are both capable of detecting this, which is plagiarism.

Since users want to see something new and unique, they will not appreciate finding out that you are stealing content. You could even face consequences like being blocked or losing followers due to copyright violations.

The Fix

If you want to create content for Instagram, the best way is to make your own photos and videos. You may draw inspiration from other bloggers, but always make sure to give credit where it’s due.

Select a topic that you’re knowledgeable about, or passionate about, and use that as the basis for your posts. When writing captions, focus on providing informative content in a lively and engaging style.



Thus, losing followers on Instagram can be a frustrating experience for any user. However, there are reasons and solutions to prevent this from happening. One of the reasons for losing followers could be the lack of engagement on a user’s profile.

Therefore, one solution to prevent this is to boost their engagement by posting regularly, using relevant hashtags, and interacting with their followers.

Additionally, it is essential to focus on getting followers that are genuinely interested in the content rather than buying fake followers. Another reason for losing followers could be due to unfollowers or users who were deleted by Instagram.

To overcome this, users can increase their followers per day by using a new Instagram account, collaborating with other users, and advertising their account.

By implementing these solutions, users can avoid losing followers and gain new ones every day.

Good Luck!

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