Guide to Real Estate Social Media Marketing Strategy

real estate social media marketing

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Get More Leads, Better Visibility and Higher Engagement

As a licensed real estate agent in today’s world, you should make the most of social media channels. Social media marketing for real estate can help you boost your profits and generate leads.

A recent study revealed that 91% of all real estate professionals actively use social media channels to promote their businesses.

However, many agents are still unaware of the real potential of social media marketing for their real estate businesses.

In this guide to social media for real estate, we’ll explore how you can leverage social media to your advantage.

What Is Real Estate Social Media Marketing?

Real estate social media marketing refers to the process of using different social media platforms to promote and sell properties.

Social media marketing for real estate can help you reach a wider audience, build your brand, and connect with potential clients.

By creating engaging social media content, real estate agents can showcase their expertise and share their listings with a broad audience.

How can real estate agents use social media for their business?

Some suggestions on how real estate agents can use social media for their business:

  • Build an Online Presence: Create social media accounts on platforms such as Facebook, Twitter, and Instagram to connect with potential clients. Post regular updates about new properties, upcoming events, and local real estate market trends.
  • Showcase Properties: Use social media to showcase your properties with high-quality pictures and videos. You can even conduct virtual tours to attract more clients.
  • Engage with Clients: Monitor your social media accounts and respond quickly to inquiries and messages. Being responsive increases the chances of converting social media followers into clients.
  • Share Useful Information: Share blog posts, news articles, and helpful guides related to the real estate industry. By providing value, you can attract and retain followers who may eventually turn into clients.
  • Advertise: Utilize social media advertising to target potential clients who are looking for properties in specific areas or within certain price ranges.
  • Collaborate with Other Businesses: Collaborating with local businesses such as interior decorators, mortgage brokers, and home inspectors can help increase your credibility and reach a wider audience on social media.

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What Are Some Examples of Real Estate Content to Post on Social Media?

  • Property Listings: Share photos and descriptions of your current listings.
  • Testimonials: Post positive feedback from satisfied clients.
  • Real Estate Market Updates: Share recent news and statistics about local real estate trends.
  • Home Buying Tips: Offer advice on home buying and financing.
  • Neighborhood Features: Highlight the amenities and attractions of the neighborhoods in which you work.
  • Industry News: Share information about changes in the real estate industry.
  • Home Staging and Design Tips: Offer tips on how to stage and decorate a home to attract buyers.
  • Virtual Tours: Post virtual tours of your properties.
  • Community Events: Promote local events, fundraisers, and social activities.
  • Behind-the-Scenes Glimpses: Share photos and stories that give followers a peek behind the scenes of your real estate business.

What Are Some Social Media Marketing Strategies for Real Estate?

Some social media marketing strategies for real estate include:

1. Use Visual Content

Your target audience will respond to visual content like photos and videos. You can create eye-catching images of properties you’re selling or virtual tours of houses you want to show.

2. Publish Educational Content

Sharing content that’s helpful, informative, and insightful is one of the most effective ways to engage your audience. You can share tips on how to find the best real estate deals or how to invest in property.

3. Leverage Social Proof

Publicly displaying positive feedback from satisfied clients is a great way to establish trust with prospects. You can share testimonials and ratings from happy customers or feature success stories of people who’ve bought or sold homes through your company.

4. Use Targeted Ads

Social media platforms like Facebook, Instagram, and LinkedIn allow you to create targeted advertisements that reach individuals who are likely to be interested in real estate-related content, based on their demographics, interests, and behavior.

5. Collaborate with Influencers

Social media influencers with large followings can help boost your brand’s visibility and credibility. You can collaborate with influencers to promote your listings or even feature them in your posts.

How Can Social Media Help the Real Estate Industry?

Social media can help the real estate industry in several ways, including:

1. Marketing

Social media platforms allow real estate agents to showcase their listings and promote their services to a broader audience. They can create targeted ads and reach potential buyers or sellers more easily.

Also, they can share property photos and virtual tours, which can generate more interest in their listings.

2. Networking

Social media platforms are ideal for building professional networks.

Real estate agents can connect with other professionals such as lenders, home inspectors, and title companies, which can help them enhance their services and better serve their clients.

3. Branding

Social media provides ample opportunity for real estate agents to develop and maintain their brand image.

They can share content that highlights their expertise, accomplishments, and contributions to their community, which can build their reputation and credibility.

4. Customer Engagement

Real estate agents can use social media to engage with their clients, answering their questions, and addressing their concerns. This can help build trust and establish relationships that can lead to future business.

Overall, social media can play a vital role in expanding the reach of real estate professionals, promoting their services, and connecting them with potential clients.

What Are Some Tools for Real Estate Social Media Marketing?

There are many tools available for real estate social media marketing, including social media management platforms like Hootsuite, Buffer, and Sprout Social.

These platforms can help you manage multiple social media accounts from a single dashboard, schedule posts in advance, and track the performance of your social media efforts.

1. Hootsuite


Hootsuite is a social media management platform that allows you to manage all your social platforms from a centralized dashboard. You can create and schedule posts in advance and track your performance across all your social media channels.

2. Canva


Canva is a graphic design tool that makes it easy to create professional-looking graphics for your social media profiles. You can choose from a wide range of templates and customize them according to your brand.

3. Buffer

Buffer is a social media scheduling tool that allows you to schedule posts for multiple social media platforms in advance. You can also track your post’s performance and analyze your social media metrics.

4. SocialPilot

SocialPilot is another social media scheduling tool that lets you schedule posts across multiple social media platforms and track your engagement and performance.

5. Mailchimp

mailchimp logo

Mailchimp is an email marketing platform that allows you to send newsletters and promotional emails to your subscribers. You can use it to promote your real estate listings, send property updates, and build brand awareness.

6. Facebook Business Manager

Facebook Business Manager is a powerful tool that allows you to manage your Facebook page, ad campaigns, and analytics in one place. You can create targeted ads and track your ad performance to ensure that your real estate ads are reaching the right audience.

7. Google Analytics

Google Analytics is a web analytics service that tracks your website traffic and provides insights into your audience’s behavior. You can use it to measure your website’s performance, analyze your traffic sources, and track your social media traffic.

8. BuzzSumo

BuzzSumo is a content marketing tool that helps you find trending real estate content on social media. You can research popular topics, monitor your brand’s mentions, and track your competitors’ social media performance.

What Are Some Social Media Platforms to Use for Real Estate Marketing?

There are many social media platforms that real estate agents can use to promote their listings and connect with potential clients. Some popular platforms include Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Each platform has its own strengths and weaknesses, so it’s essential to experiment with different platforms and see which ones work best for your real estate business.

Some social media platforms commonly used for real estate marketing, along with brief explanations for each:

1. Facebook


Facebook is the largest social media platform, with over 2 billion users. Real estate agents can use Facebook to create a business page, post listings, share educational content, and engage with potential clients.

2. Instagram


Instagram is a photo and video-sharing platform with over 1 billion users. Real estate agents can post photos and videos of their listings, create stories and Instagram Live videos to show off properties, and engage with potential clients.

3. LinkedIn


LinkedIn is a professional networking platform with over 500 million users. Real estate agents can use LinkedIn to connect with other professionals in the industry, share educational content, and showcase their expertise.

4. Twitter


Twitter is a microblogging platform with over 330 million users. Real estate agents can use Twitter to share news and information about the industry, engage with potential clients, and share their own listings.

5. YouTube


YouTube is a video-sharing platform with over 2 billion users. Real estate agents can create video tours of their properties, share educational content, and engage with potential clients.

6. Pinterest


Pinterest is a visual bookmarking platform with over 250 million users. Real estate agents can create boards for their properties, share photos and videos of their listings, and engage with potential clients.

What Are Some Best Practices for Real Estate Social Media Marketing?

Some best practices for real estate social media marketing include

1. Define Your Target Audience: Determine who your ideal client is and what they are interested in so that you can tailor your social media content to their needs and preferences.

2. Choose the Right Social Media Channels: Consider which social media platforms your target audience uses the most and which ones align with your marketing strategy.

3. Share High-Quality Visual Content: Real estate is all about visuals, so make sure your social media channels have high-quality images and videos of your properties, as well as virtual tours and drone footage.

4. Stay Consistent: Post regularly to keep your audience engaged and interested in your business. Create a content calendar to help you stay on track and plan ahead.

5. Engage with Your Followers: Respond to comments and messages as soon as possible, and actively engage with your audience by asking questions and encouraging them to share their opinions.

6. Showcase Your Expertise: Share helpful tips and insights about real estate, home buying, and the local community to position yourself as a knowledgeable and trustworthy expert in your field.

7. Use Social Media Advertising: Leverage paid advertising on social media to reach a larger audience and generate more leads. Use targeting options to hone in on your ideal client and measure your return on investment (ROI).

8. Monitor Your Analytics: Use social media analytics to track the engagement on your posts and measure the success of your social media marketing strategy. Adjust your approach accordingly to improve your results over time.

What Are the Benefits of Using Social Media for Real Estate?

Using social media for real estate can bring numerous benefits, including 

1. Increased Visibility and Reach: Using social media allows real estate agents to reach a wider audience and increase their visibility. This helps them reach potential buyers and sellers in a more efficient and effective way.

2. Targeted Advertising: Social media platforms like Facebook, Instagram, and LinkedIn allow for targeted advertising, which helps real estate agents reach people based on their interests, location, and other demographics.

3. Better Engagement with Clients: Social media provides a way for real estate agents to engage with their clients in a more personal and informal way. This enhances the relationship between the agents and their clients and promotes trust and loyalty.

4. Cost-Effective Marketing: Social media is relatively cheaper than traditional marketing channels. It offers a cost-effective way for real estate agents to promote their services and properties to a wider audience.

5. Real-Time Communication: Social media provides a way for real estate agents to communicate with their clients in real time. This enables them to provide immediate feedback and address any concerns or questions their clients may have.

6. Increased Credibility and Reputation: Active social media profiles with informative and engaging content can help real estate agents build their credibility and reputation as experts in the real estate industry.

7. Monitor Competitors: Social media grants you the ability to keep an eye on competitor activity and outside industry news. This knowledge can lead to stepping up your own marketing game and staying relevant and educated.

How Can Social Media Help Generate Real Estate Leads?

Social media can help generate real estate leads by increasing your visibility among potential clients. By sharing relevant and engaging content, you can attract prospects who might be interested in your services.

You can also leverage social media advertising to target specific demographics and reach a broader audience.

1. Build a Strong Social Media Presence: Start by creating a social media presence on platforms like Facebook, Twitter, Instagram, and LinkedIn. Share relevant and informative content related to real estate.

2. Engage with Your Audience: Engage with your audience by responding to comments and messages. This builds trust and establishes a relationship.

3. Use Targeted Ads: Use social media’s advanced targeting options to reach people who are likely to be interested in your services. These ads can be based on demographics, location, interests, and more.

4. Use Hashtags: Use hashtags to reach potential clients who are searching for properties in a specific area.

5. Share Your Listings: Share your listings on social media platforms regularly to keep your followers updated on new properties.

6. Collaborate with Influencers: Collaborate with influencers related to the real estate industry. They can help you reach a new audience and generate leads.

7. Share Testimonials: Share client testimonials on social media to show potential clients your track record.

8. Organize a Contest: Organize a contest on social media where participants need to provide their contact information to enter. This can help you generate leads while also increasing your social media following.

9. Utilize LinkedIn: LinkedIn is a powerful platform for professionals. Use it to connect with potential clients and build relationships.

It is essential to have a thoughtful plan before executing social media campaigns. Social media is a powerful tool that can help you generate leads and sales in real estate.

What Are Some Real Estate Marketing Features to Use on Social Media?

Some real estate marketing tools to use on social media include real estate hashtags, social media analytics, virtual tours, client testimonials, and graphical design tools explained as follows:

1. Real Estate Hashtags: Hashtags are a great way to increase visibility and reach on social media. Use popular and relevant hashtags in your posts and stories to reach a wider audience.

Some popular real estate hashtags include #realestate, #homesforsale, #property, and #justlisted.

2. Social Media Analytics: Social media analytics tools help you track your performance and make data-driven decisions. These tools provide insights into your audience’s demographics, engagement, top-performing posts, and more.

Social media platforms like Facebook and Instagram have built-in analytics, or you can use third-party tools like Hootsuite and Sprout Social.

3. Virtual Tours: Virtual tours are becoming increasingly popular in real estate marketing. They provide a 360-degree view of the property and allow potential buyers to get a feel for the space without physically being there.

You can create virtual tours using tools like Matterport or 3D Vista.

4. Client Testimonials: Client testimonials are a powerful tool in real estate marketing. They provide social proof and build trust with potential buyers.

You can share client testimonials on your website, social media accounts, and other marketing materials.

5. Graphical Design Tools: Design tools like Canva and Adobe Creative Suite help you create professional-looking graphics and visuals for your real estate marketing.

You can use these tools to create social media posts, flyers, brochures, and other marketing materials.


In conclusion, social media has proven to be a powerful tool for marketing your real estate business in this digital age.

Through the use of social proof and sharing valuable real estate advice, many real estate professionals can boost their social media efforts and achieve their marketing goals.

It is important to decide which social platforms to focus on and create a strategy that aligns with your overall marketing efforts.

Leveraging the right marketing options, such as creating engaging content, promoting your real estate business, showcasing your real estate listings, and sharing local real estate news, can help make a significant impact on your social media presence.

Creating content that resonates with your audience is also crucial to making your content go viral and generating interest in your services.

By using a social media management platform, real estate businesses can remain organized and obtain insights to optimize their social media campaigns. 

Lastly, to generate ideas and inspiration, professionals can look to the best social media practices and implement awesome real estate content to attract and engage their audience.

All in all, incorporating social media as part of your real estate marketing strategy is crucial in today’s digital age and can positively impact your business’s growth and success.

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