14 Best Marketing Strategy Examples in 2023

marketing strategy examples

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When it comes to creating a successful marketing strategy examples, there are many examples that can help. From inspiring marketing strategies to successful marketing strategies, it’s important to understand the basics of writing a good marketing plan.

This includes utilizing email lists, common marketing tactics such as internal and digital marketing and understanding what works best for your business.

By researching and learning from successful examples of marketing strategies, you’ll be better equipped to create one of your own. It takes time and effort to craft an effective marketing strategy.

But by studying existing examples, you’ll be able to create one that works well for your product or service.

What is a Marketing Strategy?

Whether you’re starting a business or managing an established one, understanding different marketing strategies is key to success.

A marketing strategy is a comprehensive plan that can connect you with your target customer base and increase sales. There are many types of marketing strategies, each with different objectives and targeting tactics. 

marketing strategy

Best Marketing Strategy Examples

When it comes to marketing strategy examples, there are many brands that have successfully implemented different strategies to reach their target audiences.

Segmentation is an important element of any successful marketing strategy, and you can use digital marketing methods to identify the right target audience and create a tailored approach.

You can also use online marketing to reach a large audience quickly, while also optimizing the budget accordingly.

There are many successful marketing strategy examples that can help you craft your own unique plan.

Some of the most popular marketing strategies you can use include influencer marketing, content marketing, search engine optimization (SEO), email campaigns, social media campaigns, and more.

Each of these strategies has its own strengths and weaknesses. So, they should be implemented in accordance with your overall budget and goals. With the right combination of strategies, you can put together an effective plan for reaching your desired target audience.

Now, let’s have a glance at the best marketing techniques and examples of effective marketing strategies.

1. Spotify: offering an alternative user experience

spotify logo

Spotify is the world’s premier music streaming platform, and is renowned for its superior features and functions. Its signature strategy revolves around how it stands apart from other services.

So, it allows users to efficiently search and filter songs by both genre and mood.

Also, it provides access to artificially intelligent algorithms that craft custom playlists tailored to personal tastes. These solutions offer users a one-of-a-kind experience as they explore and enjoy music and podcasts.

2. GoPro: trust user-generated content

gopro logo

GoPro has revolutionized user-generated content, allowing users to create and share videos of their experiences with the world. Whether it is a sentimental moment or an extreme athletic feat, you can record everything in vivid detail with GoPro.

Due to this immersive approach, viewers feel linked to the events captured while giving the brand extensive reach into social media networks; producing a powerful impact on overall engagement.

GoPro’s strong marketing approach includes implementing their brand into the materials they create. You can see their logo opening a variety of short-form videos, demonstrating the inspiring potential of the GoPro camera.

This creates viral and shareable content that helps to build a robust presence for the company across social media platforms.

3. Sephora: work your loyalty programs

sephora logo

Sephora has thoughtfully crafted an advantageous loyalty program, aptly known as ‘Beauty Insider‘. Customers are classified into three tiers according to their annual spending.

The Beauty Insider tier requires no minimum cost, VIB members with a $350 minimum expense and the highest tier of VIB Rouge, who must spend at least $1000.

The VIB and VIB Rouge rewards are incredibly valuable, allowing Sephora to encourage purchases from its customers.

Furthermore, both VIB and VIB Rouge members acquire considerable discounts in comparison to Beauty Insider and non-members.

4. Bounty: surprise your audience

The paper towel brand, Bounty, has utilized the effective strategy of guerrilla marketing to make a lasting impression on individuals. This approach involves making unexpected appearances with their brand in crowded city locations.

For example, the company installed life-sized mockups of coffee spills and melting ice cream cones in busy parts of New York City.

Located next to these eye-catching displays was a billboard advertising Bounty paper towels – a clever, minimalistic way to get their message across. It is clear that this method is much more successful than simply using a humdrum billboard alone.

5. Starbucks Marketing Strategy: build customer loyalty with easiness

starbucks logo

Starbucks has become renowned for its successful promotional strategy of specialized coffees and teas. To bolster customer loyalty, the company rolled out a rewards program that has already gained millions of adherents.

This scheme incentives existing customers to continue their patronage and helps keep Starbucks products at the forefront of consumer awareness.

As a result, consumers are more likely to spread word of the brand both digitally and offline, prompting enhanced visibility.

Starbucks offers a loyalty program that rewards customers with stars, based on their purchases. In 2020, 18.9 million members actively participated in the program.

Most of them achieved gold status after accumulating 450 stars within a year’s time. By understanding and utilizing this scheme, customers can experience exclusive benefits tailored to them.

6. Nordstrom: retargeting campaigns

nordstrom logo

Nordstrom‘s impressive marketing skills made its most recent campaign an undeniable success. Leveraging cutting-edge retargeting technology and strategies, Nordstrom was able to dramatically increase profits while decreasing cart abandonment.

This campaign chiefly relied on utilizing abandoned cart emails along with targeted social media advertisements.

7. Twitch, effective marketing strategy for brand awareness

Amazon.com’s high-profile purchase of Twitch in September 2014 for $970 million certified the platform as a formidable force to be reckoned with.

Its dramatic success hinged on a straightforward, yet extremely profitable value proposition—allowing users to live-stream primarily video-gaming broadcasts.

By February 2014, Twitch had become “the fourth largest source of internet traffic during peak times in the United States. The top positions were filled by Netflix, Google, and Apple.”

The platform’s powerful presence is built upon its community. It is further strengthened by its effective ways of providing and fostering this community.

As articulated in HP Matter’s video, Twitch follows “a core principle of the internet itself: people want to learn and they want to connect with each other”.

The brand has crafted an effective strategy that centers around forming a community around a specific niche, leveraging clever ways of offering value.

Twitch has developed a comprehensive marketing plan that focuses on fostering community engagement and providing users with an interactive platform to connect and broaden their knowledge.

With its core strategy of delivering real value to specific niches and communities, Twitch is able to provide an unparalleled experience for its audience.

8. Taco Bell: understand your audience

tacobell logo

Taco Bell has an impressive understanding of its primary customer base—millennials. It’s visible in all of their marketing efforts—from funny social media images to providing drive-thru options until the early morning.

The fast-food chain is well aware that its target customers are typically looking for a quick snack, especially after a night out.

They don’t have to invest a lot into quality dining. The brand is also incredibly inventive with its food items, even offering vegan choices.

Taco Bell has successfully tapped into its target demographic by crafting promotions and commercials that appeal to young people seeking a casual environment in which to relish their food.

Likewise, they are constantly revamping their brand identity to remain up-to-date with new technologies and platforms such as Snapchat.

A successful online presence has been created through their savvy use of social media which presents interesting content without appearing overly promotional.

9. Rainforest Alliance: be supportive

Many bands view collaborating with charitable causes as an essential part of their corporate social responsibility; however, not all approaches turn out effective.

To illustrate this point, Rainforest Alliance created a great marketing strategy for brands that look to participate in or back up environmental campaigns. Every year, Rainforest Alliance runs the Follow the Frog campaign.

Through this campaign, both B2B and B2C organizations can declare their devotion to sustainability by placing the green frog logo on their merchandise and propagating stories highlighting their attempts to be greener.

10. Myfix Cycles: retarget consistently

Today’s internet users often have to manage a range of tasks, making it difficult to focus on one thing. Fortunately, retargeting offers businesses a second opportunity to reach out and make a sale.

Through the use of SMS messages, email campaigns, ads, and pop-ups, companies like Myfix Cycles can direct their messages to specific audiences who have interacted with their website in the past 14 days, added items to carts but not checked out, or purchased something within the last 180 days.

For instance, Myfix Cycles ran a retargeting campaign with Webrunner Media, utilizing Facebook Pixel to target certain demographics of potential customers.

They offered discounted pricing along with free shipping for items that had been abandoned in carts – an attractive deal that ultimately helped them capture more sales.

11. Nike

nike logo

Nike is a marketing giant, with advertising, messaging, and efforts all contributing to the brand’s powerful presence. A big part of their success lies in the culture they have fostered over the years – an identity around values such as innovation that are intangible yet still increase their ardent following.

As Fast Company put it, Nike creates “a culture of true believers” with inspiring mantras like “if you have a body, you’re an athlete.”

The company’s marketing strategies reflect this sentiment, notably through how it resonates with customers who find themselves identified by the brand’s core values: athleticism, desire, innovation and will.

All of these distinct aspects come together to form Nike’s brand and its solid footing in the industry.

Nike is well-known for having one of the most sophisticated brand cultures, drawing comparisons to Apple and Disney. Its marketing strategy is a prime example of this, as it unifies with R&D and product development to form an unparalleled identity.

This synthesis between departments creates a distinct image that secures Nike’s place in today’s crowded market.

12. Chipotle: Fun contests

chipotle logo

Chipotle knew it was the right time to launch their 2020 social media contest, named “Chipotle Royalty“, to spread brand awareness and advertise a new product.

Those who took part in this competition and produced a TikTok video, explaining why their Chipotle order was the best, had a shot at winning $10,000, as well as having their dish featured on the menu forever!

This definitely makes the challenge worthwhile!

13. Red Bull: Putting identify before products

red bull logo

When it comes to marketing, Red Bull has put experiences and their identity of risk-taking at the forefront.

They have sponsored a range of events such as Red Bull Stratos, rallycross racing, and Formula One – a testament to their unique brand identity that we won’t forget in a hurry!

From these sponsorships, it is clear Red Bull is dedicated to living out their values.

14. Coca-Cola: Champion a Cause

coco cola

Recent surveys show that a majority of consumers do not regard brands as trustworthy when they employ social campaigns in an attempt to boost their popularity.

However, Coca-Cola has defied this notion by launching the “Happiness Truck” in Brazil and subsequently Armenia and Istanbul.

By designing a distribution truck with a big red button, anyone pressing it would be rewarded with free merchandise. The “Caring is Sharing” campaign saw amazing success, earning Coke immense positive feedback from customers and numerous awards for its creative execution.

Types of Brand Marketing Strategies

When developing a marketing strategy, it’s important to consider the various approaches that can be employed. Here are a few of the most common types of marketing strategies: 

1. Product Marketing Strategy

Product-based marketing focuses on getting customers to purchase your product or service. A product promotion might involve discounts, buy-one-get-one offers, loyalty rewards, gift cards or even samples. 

2. Educational Marketing Strategy

Educational marketing is about building relationships through trust and knowledge. It involves using content such as blog posts, case studies and white papers. This content can explain complex concepts in simple terms and teach potential customers about your brand. 

3. Cause-Related Marketing Plan

Cause-based marketing campaigns build awareness for charitable causes while increasing visibility for the organization sponsoring it.

When done correctly, this type of content can do wonders for both the cause and the company sponsoring it. This is done by creating interest from users who may not have otherwise known about either entity. 

4. Relationship Marketing Target

Relationship-focused marketing focuses on nurturing long lasting customer relationships based on trust and loyalty that drive repeat sales over time.

This type of strategy often involves personalizing communications to specific customers. Say, for example, sending thank you emails after purchases have been made. 

5. Social Media Marketing Strategy

Social media is one of the most powerful tools in any digital marketer’s arsenal. It can reach millions (potentially billions) of people at once with minimal effort and cost.

The goal of implementing a social media strategy should be twofold – driving visibility from relevant users while also building relationships with current customers/followers. 

6. Viral Marketing Message

Companies often attempt to create ‘viral’ content that has an exponential reach within their target audience by enticing followers.

This is done so that they share the post which continues its exponential spread through more networks & audiences over time. For example think about ice bucket challenge videos that were created years ago!  

7. Content Marketing Strategy

Content marketing is a type of brand marketing strategy that involves the creation and distribution of valuable content. The major aim of this content is to attract and retain a clearly defined audience.

Content marketing can include blog posts, videos, podcasts, as well as social media campaigns.

It is an effective way to build relationships with customers, increase brand awareness, and drive conversions. Content marketing is also great for SEO purposes as it provides useful information to your target audience.

Thus, helps search engine algorithms rank your website higher in results. People can use content marketing for various goals.

You can educate prospects about the product or service you offer, build trust with customers, or drive traffic to your website.

Ultimately, content marketing should help you achieve your business goals while providing value to your customers.

8. Email Marketing Strategy

Email marketing is one of the most effective types of marketing strategies for brands. It allows brands to target their messages to a specific niche or demographic, to reach potential customers in a more meaningful way.

By creating a detailed plan and marketing campaign, companies can increase brand awareness and grow their business.

When crafting an effective email marketing plan, it’s important to consider the different types of marketing strategies available. These strategies entail content marketing, social media campaigns, search engine optimization and more.

With the right strategies in place, companies can reach their target market with the right message and grow their business.

9. Influencer Marketing Campaign

Influencer marketing is a type of inbound marketing strategy that can help to drive effective and inspiring results. It is an effective marketing tactic that involves leveraging the power of influential people or brands.

To execute an influencer marketing campaign, marketers should create a comprehensive plan. This plan should take into account budget, timeline, goals, target audiences, etc.

A successful influencer strategy should be a collaborative effort between the brand’s marketing team and their chosen influencers.

Examples of successful influencer campaigns serve as great inspiration for creating your own effective marketing strategy.

Thus, when focusing on developing a successful digital strategy for any organization, there are many types available. These strategies depend upon individual needs & objectives like the purely product focused campaigns or innovative meta campaigns etc.

It’s important to assess each company’s individual goals before selecting any particular type of digital campaign!


Thus, when writing a marketing strategy, it is important to consider all the different types of strategies and examples that can help. Inspiring marketing strategy examples include internal marketing, digital marketing, and so much more.

Each type of strategy has its own set of advantages and disadvantages that you need to consider carefully to create a successful one.

There are also various tools and techniques which can be used alongside these strategies in order to make them even more effective. With the right combination of strategies, any business can achieve success and reach their goals.

Good Luck!

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