Introduction
Are you an Instagram user looking to reach more people?
Do you spend hours scrolling through your news feed, yet barely get any likes on your posts?
If so, you probably understand how frustrating it can be. With literally millions of users on the platform, it’s not always easy for a single account to stand out from the crowd.
But luckily, there are ways to increase your Instagram reach and make sure your content gets seen!
In this essay, we’ll explore exactly what Instagram reach is, the different facets that contribute to it, and actionable tips you can implement today to improve your visibility at last.
So buckle up, and let’s dive in!
The Instagram Algorithm
With Instagram’s rapid growth, the platform had to keep up with the times and introduce an algorithm. This algorithm determines which posts make it to the top of your feed and, ultimately, reach a wider audience.
But let’s not beat around the bush—the algorithm caused quite a stir!
Organic reach on Instagram decreased, leaving many users scratching their heads. Instagram kept the specifics of the algorithm under wraps for some time, leaving us all to speculate and spread rumors.
But fear not. Instagram has finally shed some light on the issue and debunked some common myths. If you want to boost your reach, you have to play by the algorithm’s rules.
Trust me, it’s not as scary as it sounds.
- The Instagram algorithm is based on machine learning and is constantly updated to best suit user engagement.
- It does not favor photos over videos or the other way around.
- The type of Instagram account (personal, business, or creator) does not influence reach.
- Buying likes will not help your profile grow organically.
- Getting a high Instagram engagement rate in the first 30 minutes of posting has no extra effect on overall performance.
- When you understand how the algorithm works, you can use it to your advantage and grow your organic reach.
- Write engaging content specifically for Instagram and use captivating visuals to grab people’s attention and increase engagement.
What Is Important for The Instagram Algorithm?
The three factors it considers when ranking posts are the Holy Grail of social media. Incorporate these nuggets into your tactics, and you’ll be spreading your virtual wings in no time. Trust us, your Instagram reach will thank you.
1. Interest
Are you seeking to establish a strong online presence through social media?
Then, it is crucial to engage your target audience meaningfully. To achieve this, ensure that the content you publish is compelling and captivating.
For instance, on Instagram, post curated images with attention-grabbing descriptions and robust calls to action. This way, your followers will feel motivated to interact with your channel and stay glued to your account for longer.
Ultimately, with such strategic moves, you’ll reap the benefits of a strong, active online community.
So, why not give it a try today?
2. Timing
If you’re looking to boost your presence on Instagram, don’t underestimate the power of timing. Even though the platform no longer displays content in chronological order, the timing of your post remains crucial.
Instagram rolled out an updated algorithm in March 2018 to ensure that newer posts are given more priority in the feed, so you don’t miss out on the content that matters to you.
Therefore, it’s essential to identify the perfect time to post and stick to it consistently, to elevate your organic reach and engagement on this visually-driven platform.
So, take charge of your Instagram game by timing your posts right and watching your engagement soar!
3. Meaningful Interactions
In the wake of the Cambridge Analytica scandal, social media platforms had to make significant changes.
For instance, Instagram now utilizes an algorithm that takes into account the depth of the relationship between you and your followers.
If a user frequently interacts with your Instagram posts, they are more likely to see more content from you than from other users.
What does this mean for you, and how can you boost your reach on Instagram?
The answer is simple, Cultivate a steady flow of engagement. While it may be tempting to strive for occasional spikes of likes and comments under various posts, a consistent presence on your followers’ feeds will yield greater results in the long run.
Don’t underestimate the value of building authentic relationships with your followers through regular engagement.
Start connecting, and watch your reach flourish.
9 Tips to Increase Your Reach on Instagram in 2023
In 2023, increasing your Instagram reach will be important for any Instagram business or individual looking to grow their following and increase brand awareness.
Even though Instagram is one of the most popular social media platforms, with over 1 billion active users, it can still be challenging to get your content seen by a large percentage of your followers.
Instagram reach is the number of unique accounts that see your content, and knowing your reach rate tells you how many people saw your posts.
While Instagram performance can be influenced by numerous factors, such as content quality, posting frequency, timing, etc.
Instagram reach is the most important Instagram metric to track as it helps you gauge the effectiveness of your content strategy over time.
Although impressions will always be higher than reach due to instances of multiple views, reach means the number of unique users who see your content, giving you a more accurate picture of your audience.
Increase your organic reach; hashtags are a great way to get your content in front of a targeted audience.
Another great way to boost engagement and increase your Instagram reach is by creating shareable content that resonates with your audience. Reach helps you understand Instagram terminology.
However, the trick is to ensure that the content you are promoting aligns with your brand and provides value to your followers.
Ultimately, growing your organic engagement and reach will require consistent effort and experimentation to find the right blend of content and help push your posts to the top of your followers’ Instagram feeds.
With these tips, you can increase your Instagram reach in 2023 and beyond, building a stronger and more engaged following over time.
1. Post on Optimal Timings to Boost Instagram
“Timing is everything, even on Instagram!”
To reach the peak of popularity over time, you must first master the art of posting at the right moment. But don’t worry, it’s not rocket science!
All you need is to unlock the secret sauce of when to hit that publish button. Keep in mind, though, that every content type has its own unique sweet spot. So, don’t be afraid to experiment and find your perfect timing!
Are you looking to maximize your performance on Instagram reels?
- Mondays should be timed at 6am, 10am, and 10pm for peak visibility.
- On Tuesdays, make sure you post at 2am, 4am, and 9am to take advantage of optimal performance.
- You’ll want to strive for Wednesdays. Set aside 7am, 8am, and 11pm for your posts so you can get the most out of them.
- For Thursdays, aim for 9am, 12pm, and 7pm for the best results.
- On Fridays, grab those 5am, 1pm, and 3pm spots if you want your posts to stand out!
- Saturdays should feature 11am., 7pm, and 8pm as key times for posting.
- Finally, make sure your Sunday posts are up at 7am, 8am, and 4pm for maximum effect!
Listen up, folks!
While this chart may be universal, your audience is as unique as a unicorn. So, don’t just blindly follow the herd; take some time to conduct your research.
Give your followers a little taste of everything—reels, carousels, and static posts—at different times of the day and see which dish they devour with the most gusto. Voila!
You’ve got yourself the prime posting time that’s sure to send your Instagram soaring high like a rocket.
2. Use the Right Hashtags to Reach More People
Let’s talk about hashtags. They’re not just cute little symbols to indicate a trending topic, they’re a key player in your digital marketing strategy. Hashtags can help boost your Instagram reach.
So, if you’re not using them, you’re missing out on potential followers! By including relevant hashtags, you’re not only targeting your audience, but you’re also fishing for new ones in the hashtag pool.
It’s like throwing a net into the sea of potential customers! Get it?
Good. Now hashtag away!
“Expand your kingdom by reaching out to those who may not be your followers but are sure to be your business BFFs. However, don’t go hashtag crazy in your posts, darling. Stick to three to six focused and fabulous ones that add some oomph to your message.”
- Hashtags should be relevant to your post and niche.
- Keep hashtags limited to three to six per post.
- Include at least one branded hashtag in each post.
- Whenever possible, use hashtags that are specific and descriptive instead of generic ones.
- Create unique hashtag campaigns to engage followers.
- Make sure all hashtags are spelled correctly and use proper grammar.
- Avoid using overly long hashtags, as they can be distracting.
- Don’t include irrelevant hashtags just to get more views.
3. Build Useful Communities to Boost Your Instagram Reach
Forget about Instagram “communities”—those don’t exist. But that doesn’t mean you can’t fashion your very own clique of devoted followers who hang on to your every post.
These are the people who double-tap, share, and bookmark your content, and they hold the key to unlocking a potentially ginormous Instagram reach.
When public accounts share your stuff on their stories, it’s like getting introduced to a whole new posse of peeps.
That’s an entirely different group of data consumers who can marvel at your pictures and start spreading the word about your sweet brand.
But the only way you’ll build yourself a kingdom of fiercely loyal followers is by getting down and dirty with your posts.
Show some love to your followers’ comments, flaunt your friendly side with interactive stories, and watch the numbers roll up like a tidal wave of Insta-goodness.
4. Collaborate on Instagram Stories to Increase Brand Awareness
Collaborating with a fellow business owner or micro-influencer is the way to go! Get them to join forces with you on stories that’ll make your audience drool. You can even plan a store raid and let them do the talking on their profile.
Another option is to hold an awesome knowledge-sharing session over stories.
The secret to success?
Picking an influencer who vibes with your niche and whose followers are super engaged. Then, amp up the buzz by giving each other shoutouts, teasing the event, and creating BTS reels.
Trust us, the hype will be real and your audiences will be waiting with bated breath. It’s a superb way to boost your Instagram reach and make waves in the digital world.
5. Tag Influencers & Other Brands to Increase Reach
Don’t settle for just posting on your feed; spice things up by tagging influencers and other businesses in your content!
Trust us, it’s like adding a dash of cinnamon to your morning latte—it just makes everything better. Plus, when you tag someone, they might just share your content with their followers.
It’s like getting a free ad, except instead of annoying pop-ups, it’s a cool collaboration.
So don’t be afraid to team up with other businesses, even if they’re not in the same industry as you. A beauty brand can tag a sustainable fashion company, or a travel blogger can tag their favorite airline.
The possibilities are endless, just like our love for cute puppy videos.
6. Post Videos & Reels to Increase Your Instagram Reach
If you’re still limiting yourself to boring old static posts, you’re missing out on heaps of engagement potential.
Studies show that Instagram videos are twice as likely to generate interaction, meaning they’re the golden ticket to boosting your reach. The best part? The world of video content is your oyster!
If you’re in the food business, whip up a recipe video, show off your products in a way that’ll make foodies drool, or catch a cute barista moment at your coffee shop.
Flower delivery is your thing? Give viewers a sneak peek of the flower-wrapping process. The possibilities for reel-worthy content are endless; all you need is a camera and a smidge of creativity!
7. Create Content for Instagram Marketing
Guess what? If you focus solely on Instagram when creating content, it’s like adding a secret sauce to your Instagram reach. But here’s the catch: you need to have a devoted following on all social media platforms first.
Let’s say someone stumbles upon your Instagram post and can’t resist hitting that heart button. If they can’t find that same content anywhere else, they’ll keep coming back for more, like it’s their daily dose of caffeine.
They may even spread the word to their friends, resulting in a surge of Instagram love for your account.
8. Leverage Cross-Posting to Boost the Instagram Reach
Alright, let’s explore a different approach here!
You know what they say—the more, the merrier—so why not pump up your social media feed with some extra content?
Take your blog post game to the next level by sharing its snazzy infographics on Instagram. Trust me, the results might surprise you. These bad boys are a hit and can give your Instagram reach a boost with some clever hashtag action.
But wait, there’s more! Take those lengthy write-ups and turn them into bite-sized reels that’ll have your followers craving for more.
It’s like hitting two birds with one stone, except that no animals were harmed and your social media game just leveled up.
9. Use Instagram Ads
When all else fails to boost your Instagram reach, don’t fret, my pet; just whip out those ad dollars! Either revamp an existing post or craft something fresh and snazzy in the Meta Ad Manager.
But, hold up! Before whipping out the credit card, make sure you’ve milked all your organic options. Or if you’re feeling extra ambitious, do a little dance coordinating between the two worlds.
Conclusion
Are you struggling to increase your Instagram reach?
Don’t worry; the effort you put in will pay off! But how exactly can you make sure that your content reaches more people?
It’s simple,
- by understanding and utilizing the Instagram algorithm
- choosing the right time to post, fostering meaningful engagements
- using relevant hashtags
- joining communities
- collaborating with influencers and other brands
- creating videos or reels
- posting across multiple platforms
- using ads if necessary
Remember, your followers are unique, and your content must cater to their interests. By implementing a few simple yet effective strategies, you’ll be well on your way to boosting your Instagram reach in no time!
So what are you waiting for?
Start taking action and watch your account grow!
