With over 740 million users worldwide, LinkedIn has emerged as one of the most effective online platforms for professional networking and content marketing.
LinkedIn provides a unique opportunity for users to post articles and share their expertise with a large audience.
In this article, we’ll guide you on how to post a blog on LinkedIn, from creating content to promoting the article on other platforms.
What Is LinkedIn and Why Publish on LinkedIn?
1. Understanding LinkedIn
LinkedIn is a social media platform tailored toward professionals.
Unlike other social media platforms, the LinkedIn company page focuses on employment-oriented networking and provides opportunities to connect with industry peers and establish yourself as a thought leader in your sector.
2. Advantages of Posting Articles on LinkedIn
Sharing your articles on LinkedIn provides a range of benefits, both for individuals and companies.
For the individual, it provides an opportunity to showcase their expertise, develop connections, and establish thought leadership within their industry.
For businesses, publishing articles on LinkedIn helps boost the brand’s profile, establish credibility, and generate leads.
3. How Posting Articles Can Help Establish Thought Leadership
Posting articles on LinkedIn allows you to establish yourself as a thought leader in your industry by showing your expertise, experience, and insights.
It’s important to remember that your article should not try to sell your services but instead provide valuable information that will engage the reader and showcase your expertise.
How to Prepare Your Article to Post on LinkedIn?
1. Deciding Article Type
Before you write an article on LinkedIn, it’s vital to decide what kind of article you would like to create. Whether it’s a long-form post or a short blog article, get clear on your content’s structure before you begin writing.
2. Creating a Catchy Headline
Your headline is the first impression your article will make on LinkedIn users, so it’s crucial to create a catchy and attention-grabbing headline that accurately reflects the article’s content.
An excellent example of this could be “10 Ways to Boost Your Content Marketing Strategy”.
3. Generating Ideas for Articles
Coming up with ideas for articles can be challenging, but with some inspiration and creativity, you can generate a steady stream of engaging content.
One way to start is to look at what questions your clients or colleagues regularly ask you and answer them in a detailed and informative article.
How to Post an Article on LinkedIn?
Once you have created your content and are ready to publish your article on LinkedIn, click the “write article” button on your profile page.
From there, you will need to select the correct formatting and upload any images or videos you would like to include. Before you publish, make sure to preview your content and check for any errors.
1. Publishing from Your Company’s LinkedIn Page
If you’re posting on behalf of a company, it’s essential to utilize articles on company pages. By posting content on your company page, you can reach a larger audience and promote your brand’s profile.
2. Using Hashtags and Keywords for Better Visibility
When it comes to the body of the article on LinkedIn, it’s important to include relevant keywords and hashtags in your content.
Keywords will help users find your content when they search for terms related to your industry, while hashtags will categorize your content and help to expand your reach.
Best Practices for Writing and To Publish an Articles on LinkedIn
1. Types of Content that Work Well on LinkedIn
Long-form content, industry insights, thought leadership pieces, and educational content are all valuable types of content that work well on LinkedIn.
It’s essential to identify what type of content aligns with your business’s goals and the interests of your audience.
2. When to Publish Articles on LinkedIn?
LinkedIn publishing requires a strategic approach, and timing plays a crucial role.
The recommended time to publish an article on LinkedIn is during business hours on Tuesday, Wednesday, or Thursday.Posting regularly and consistently will also help you build an engaged audience.
3. Optimizing Your LinkedIn Profile for Article Promotion
Optimizing your LinkedIn profile can help promote your articles and attract more engagement from your connections. Make sure your profile is complete and that your profile picture and cover photo are professional.
Promote your articles regularly and engage with your audience by replying to comments and starting discussions.
Using LinkedIn Mobile App to Write and Share an Article
If you prefer to write and post articles from your mobile device, you can use LinkedIn’s mobile app to access the same features available on the desktop interface.
Simply click on the pencil icon on the app’s home page to start writing your article.
Benefits of Using the LinkedIn Mobile App
The LinkedIn mobile app allows you to stay connected on the go and makes it easier to manage your content and engage with your audience.
It’s a convenient tool for staying up-to-date on industry news and trends and posting content on the go.
How to Promote Your LinkedIn Articles on Other Platforms?
Make sure to include links to your articles and relevant hashtags when you promote them on ther platforms.
So you want to publish an article on LinkedIn?
First things first, make sure to add an image. No one wants to read a wall of text, no matter how witty or informative it may be. Next, share your content.
Otherwise, what’s the point?
Now, onto the meat of the matter, publishing your article. Once you’re satisfied with your post, click “Publish” and share it with the world. When we say world, we mean everyone outside of your cat and your mom.
Feel free to share on other platforms too. LinkedIn offers the option to add relevant articles to enhance your content and engage with others on the platform, which can also promote your LinkedIn presence.
If you’re active on LinkedIn, long-form articles can be a great addition to your LinkedIn content strategy. LinkedIn even recommends using your articles to also share on your business page or with another company.