7 Best Free Email Marketing Tools and Services

best free email marketing tools

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Email marketing solutions has become one of the most effective ways to reach out to customers and prospects. Today, email editor is no longer just used for sending promotional messages but also for customer relationship management.

With the right tools and services, you can easily send personalized simple emails and get started with email marketing for your customers and prospects.

7 Best Free Email Marketing Tools and Services for Businesses

1. Mailchimp, best email marketing tool

mailchimp logo

One of the best free widely used effective email marketing tools, MailChimp offers an easy way to create beautiful emails without having to know HTML code.

Its free email marketing plan comes with a number of email marketing features, including autoresponders, campaign tracking, and a powerful responsive email template editor.

You can also add images and videos to your emails and track conversions through its reporting feature. An approachable editor makes MailChimp an accessible option for beginners and experts alike.

When creating a subject line, a side bar provides reminders about recommended character lengths, emoji usage, and more.

Once your campaign is set up, MailChimp allows you to scale up to larger audiences with three different paid plans.

Plus, MailChimp can accommodate any number of email clients; if you can afford it, you won’t ever have to change platforms.

The platform integrates with Zapier—you can automate tasks such as subscribing new contacts, leads, or spreadsheet rows to lists. The software is free to use for up to 500 contacts and 2500 emails per month.

2. HubSpot, best free email marketing software

hubspot logo

HubSpot offers a powerful and easy-to-use best free email tool that’s specifically designed for small business owners. Create high-quality, personalized emails that engage and convert your customers.

With the drag-and-drop email builder, no technical skills are needed. You don’t need to wait around for IT or designers to help build your advanced emails.

Furthermore, the hubspot’s free tool is seamlessly integrated with your free, one-click CRM solution. This means you can quickly and easily customize and personalize emails based on relevant customer information stored in your CRM.

Finally, with the tool’s built-in email reporting analytics, you’ll be able to see exactly what is and isn’t working among the people who receive your messages.

If you want to reap the benefits of all such features, you can opt for the free version of Hubspot. Moreover, Hubspot also has certain paid plans, like the starter version for $45 per month, the professional plan for $800 per month, or the enterprise plan for $3,200 per month.

3. Sendinblue, free email marketing tool

sendinblue logo

The more you use email marketing, the more you’ll need to automate your email marketing needs. It’s hard to find truly free marketing automation software (the best ones cost thousands), so if you’re serious about growing your business, you’ll probably end up paying for one.

But SendinBlue’s free plan comes with a variety of template-based automation flows, based on what you want to accomplish. You can choose your flow to improve engagement, increase conversions, grow revenue, or nurture leads.

Even with this kind of advanced automation, you can start building your emails in just a few minutes. Once you’re done, you can create your custom template library and edit those emails in an easy drag and drop email editor.

Finally, either send them as regular emails or use SendinBlue’s automated workflows to send them out on a schedule. You can’t send as many emails at once as you can with other free email marketing tools, but you can manage more contacts and split them into focused lists.

SendinBlue also lets you buy pre-paid credits to send more than your daily email limit.

You can even expand Sendinblue’s capabilities by connecting it with Zapier to generate Sendinblue subscribers from new Google Contacts, Facebook Lead Ads leads, etc.

The platform is free to use to send up to 300 emails per day to unlimited contacts. However, you can also purchase premium features through the various paid versions.

4. Omnisend

Omnisend is an excellent service for those who run online shops only. It quickly pulls items from your shop and generates beautiful, engaging emails and opt-in pages to grow your contact list!

The Omnisend platform integrates seamlessly with Shopify, WooCommerce, Wix, and BigCommerce, so all your items sync flawlessly with the emails—even including price tags and descriptions.

The features in the free plan lets you enjoy services with automated A/B tests, pre-built automatons, and gorgeous eCommerce-focused templates.

How many emails or list members do you receive for free?

The Omnisend free mailing list service provides you with support for an unlimited number of subscribers, along with 500 email messages sent each month.

Remember that it’s limited to 250 contacts, so you can grow your list as large as possible, but technically you can only send 2 messages to about 250 people every 30 days.

You may upgrade to any of the paid plans, depending on how many emails you need per month and what additional features you require.

The price starts at $16 per month for 500 subscribers and 1,000 messages sent each month. The cost increases with the number of subscribers and message counts.

What makes this one of the top free email marketing software?

  • Unrestricted access to an unlimited number of contacts, including the ability to send emails to up to 250 people each month,
  • the capability to send out up to 500 emails per month,
  • the capacity to send out up to 60 SMS messages per day,
  • the opportunity to send up to 500 push notification messages per month,
  • professional templates that you can customize through the drag-and-dropper builder,
  • automation and workflows, many of which are prebuilt for sending receipts or abandon cart emails,
  • basic sales and performance reporting,
  • AB testing for all email campaigns (including A/B testing),
  • automated splits for personalizing messages based on certain criteria,
  • conditional content blocks,
  • personalized eCommerce recommendations within your emails,
  • unlimited segmentation with contact profiles,
  • pre-built forms for marketing purposes, popups, landing pages,
  • a wheel of fortune tool for generating leads,
  • high-quality sales and performance reports for growing your audience,
  • campaign performance, and audience segment scoring.

5. Stripo

Stripo is an easy-to-use drag-and-drop system that helps you create professional emails quickly and easily. With just a few clicks, you can edit your own unique emails and get them sent out instantly.

You can choose from hundreds of ready-made designs, add-ons, and interactive elements. If you’re not happy with what you’ve created, you can change everything about your email right inside the app.

Whether you’re a marketer or developer, Stripo offers a simple interface that gets you started fast.

The software is free to use, but you can even upgrade to the paid plans or additional features. The business plan for the software costs around $125 per month, and the agency plan costs around $400 per month.

6. Moosend

Moosend is one of the top emailing and marketing automation services that enables you to create elegant email marketing campaigns and automate your marketing efforts.

With a wide range of responsive email newsletter templates, which you can utilize on the free version, MoosEnd’s drag-and-drop email builder will permit you to develop into a creator without any programming knowledge.

Aside from the limitless email campaigns, Moosend likewise allows you to try out its marketing email and automation workflows. Also along with its powerful segmentation features for nothing to gauge how you can improve your open rates and conversion rates.

In addition to that, you can take advantage of the online form builder and website builder for a free trial to observe how you can enhance your subscriber count effortlessly.

Above all else, MoosEnd‘s platform is an ideal choice for new businesses and marketers who wish to send unlimited emails to up to 1000 subscribers. You may also examine the workflow, landing page, and form builders personally by registering for a free account.

The software has a free plan that includes unlimited monthly emails for 1,000 subscribers. Moosend also has a range of pricing options starting at just $9 per month. You get unlimited forms, landing pages, email campaigns, and SMS marketing tools.

7. MailerLite

mailer lite logo

Mailerlite is one of the best free mail marketing services providers that’ll give you a lot of features and a great user experience.

Overall, that can mean a lot, given how they offer one of the highest monthly sending limits, and you get access to a more customizable platform designed around simplicity.

They offer slick templates, an easy email builder, and some advanced tools you’d expect to see from larger players like MailChimp, such as ecommerce platform integrations and automated campaigns.

How many subscribers do you receive for free?

The free plan includes a limited number of subscribers (1000) and the second highest amount of monthly sends on our list: 12k.

While the free plan allows you access to most of the essential email marketing automation tools, you may not be able to take advantage of certain advanced features.

For example, you won’t be able to see the full collection of email templates or engage in live chat support. In addition, you’ll miss out on some of the advanced features, such as heat maps and A/B tests.

To boost your subscriber count to 2,500, you’ll need to pay $15 per month.

What makes this one among the top free email marketing software?

  • Beautiful email free newsletters with an easy drag-and-drop editor
  • Access to email templates library but only a portion.
  • 12,000 monthly email send-outs for up to 1000 subscribers in the free plan.
  • Unlimited audience segmentation.
  • One website and ten landing pages.
  • Unlimited popups and embeddable forms to collect email addresses. Interest groups, segmentation and full subscriber management.
  • Single step automation with a builder.
  • APIs and access.
  • E-commerce integrations like Woocommerce and Shopify.
  • Optimization tools like AB testing, quizzes, survey, tests, and specific time zone delivery.
  • All reporting, including data about list growth, e-commerce sale tracking, and automation reports. Basic email support.

What Makes the Best Free Email Marketing Tools?

Here are certain factors which you should consider to look at in different free benchmark email marketing service providers.

1. The Number of Subscribers Included for Free

Some free email marketing platforms are generous in this regard, providing thousands of free emails per month, while others limit the number of free sends to a low cap, meaning that your “free” platform won’t be free for very long.

So you should look out for all these features while selecting an ideal email marketing platform for your business.

2. Email Templates and Customization

If you’re starting an email list from scratch, you should consider opting for email marketing tools that have pre-made templates. These can save you hours of work and allow you to focus on what matters: creating great emails!

3. Audience Segmentation

Audience segmentation refers to the process of delivering email messages based on customer interests. In order to do so, marketers must understand customers’ behaviour and preferences.

They can then create targeted campaigns that reach out to specific audiences. Email marketing platforms offer tools to help marketers identify target groups and send relevant messages.

4. Automation

From email automation to triggered campaigns and much more, a growing business must be able to automate email communications as they grow.

There are plenty of free email marketing platforms in the market. Though, based on the efficiency of these services here are some options.


Thus, this is our list of the top 7 free great email marketing tools and services used by organizations. You can choose any tool according to the requirements of your business.

Moreover, you can even upgrade to paid plans if you want to enhance the features of the tools.

Good luck!

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